A Coach recently asked me: “Should I reach out to people who engage with my content on LinkedIn?”
Here’s my answer 👇There are 2 great ways to bring aligned clients to your practice – you could wait for them to come to you or take the lead to invite them to a dance 💃If you choose to WAIT – then you’d need to create lots of great content and events for people to get to know you, and wait for someone to reach out when the time feels right for them.It brings some of the highest quality Prospects to you, but typically it’s a very, very long-term strategy.Your ideal client may feel shy to reach out or is simply procrastinating to connect, even if what you have to offer is VERY relevant for them right now.So, they may actually appreciate some encouragement and a warm welcome from you.Also, if you have only recently started building awareness of your work – you will sign up clients sooner if you engagewith your audience PROACTIVELY.Especially if you’re reaching out to warm Prospects who had an experience of you via your content or live events.So, the answer is a resounding YES,
when you see the same person engage with a few pieces of your content or join your Live session – I would reach out and ask them for their key takeaways. And, if they respond, get the conversation flowing and eventually (if relevant) invite them to an intro call with you.
I’ve been running my coaching practice for the past 6 years. And I’ve always found that reaching out to your potential clients directly is the surest and fastest way of getting your practice booked out with aligned clients. How about you?
Do you see better results in your practice when a potential client initiates the connection, or when you take the lead?
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