I’m about to compare your approach to getting coaching clients on LinkedIn to mushroom picking. True story, stick with me an learn how to land your next 12 clients using only organic methods.
Every Autumn I get VERY excited about mushroom picking! And I only have about 3 months of this exciting treasure hunt. Some days I find a handful of good ones and we make a risotto with it! It’s probably lame but it gives me an adrenaline rush!
So does looking for new clients…
It’s too easy to take this process very seriously, turn it into a stressful task!
BUT it doesn’t have to be that way.
As a Business Coach for New Coaches, I’ve been running my practice for 6 years and been on this cycle of confidence -> crash -> confidence rollercoaster every quarter since the start! And I tell you for sure – IT DOES GET A LOT SMOOTHER with every new season change!!
But you gotta turn it into an adventure, or it’s impossible to build a thriving coaching business and hit your financial goals as a coach.
Finding coaching clients organically on LinkedIn is EASY (you don’t need any complicated tech) BUT can you keep it playful?
STEP 1: PICK A FRUITFUL FOREST SPOT = YOUR TARGET AUDIENCE
Ask experienced mushroom-pickers [Business Mentors] where to look.
Once you get an idea – use LinkedIn filters to create your target list. Keep tweaking your search until you have max 1000 people in your list, so that your niche is not too broad, or your messaging won’t be landing very effectively!
STEP 2: KEEP YOUR EYES ON THE PRIZE 🍄
Spend some quality time on each person’s profile and notice what catches your eye about them.
Send personalised messages to each Human (min 5 a day) mentioning what you find interesting/special about their background or recent experience.
Did they just get promoted? Did they raise money for a charity you admire by cycling through Cornwall?
Be genuine and mention something that truly interests you in their profile in your connection request or longer message to them. In that message – also introduce yourself and invite them to a free Strategy Call.
STEP 3: INVITE THEM TO YOUR BASKET 🧺
Have a powerful Strategy Call or an enrolment conversation, where you can pre-qualify whether you’re a good match to work together.
If you’re speaking to someone you can genuinely help (you found an edible mushroom!) – invite them to your coaching program.
To summarise, this is how you get 12 new coaching clients in 90 days:
5-10 personalised LinkedIn messages to people in your niche a day ≈ 5 enrolment conversations a week ≈ 1 new client a week ≈ 12 new clients a quarter
And so you walk home with a basket full of tasty mushrooms. Enjoy your risotto!
*****
If you’re looking to learn more authentic strategies for building your personal coaching brand on LinkedIn, I’ve got an exciting (and free!) Minicourse coming up – LINKEDIN CONTENT Minicourse for Coaches. I can’t wait to meet you there and show you how to create content on LinkedIn that brings you aligned coaching clients.
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